Our sales team at Synteda Group AB was buried in manual work, matching candidates to assignments, reformatting CVs, updating spreadsheets, and sending endless follow-up emails. Every task took longer than it should have, and none of it really required human creativity — just time.

What started as a small internal tool to save our team a few hours a week quickly turned into something transformative. Personas began automating the tedious parts and our team suddenly had time to focus on the candidates, not paperwork.

That’s when we realized that if this could change how we worked, it could help a lot of other teams too.

Today, Personas is built around the same simple idea that started it all:

Let technology handle the busywork, so humans can focus on what truly matters.

We’re not just building another AI platform — we’re building the tool we always needed, and we’re making it better every day.